TIPP EX HUNTER SHOOTS A BEAR CASE STUDY

The decrease of brand mention within a short period of time in social networks is as common as the its increase and this follow up campaign definitely helps a lot in maintaining the popularity of this campaign and the brand. Describe the brief from the client: On the other hand, 42 alternative scenes were shot so anything you write gets a video response. Create a free website or blog at WordPress. Follow-ups This company launched once again the season 2 of this interactive campaign with the funny bear in

Concerning this, we can draw a conclusion that this campaign indeed has an impact on people, at least from a brand awareness perspective. Last year they reached less than 2, the same day. Considering that the target audience of this campaign are students and office workers who are relatively young, be familiar with internet as well as social networks, spend lots of time on internet and like funny and cool stuffs, the interactive campaign create for them a choose-your-own-story-style video journey on YouTube, which broke down the boundaries of YouTube for the first time, utilising the whole screen to exemplify the use of its whiteout product fra Fill in your details below or click an icon to log in: You are commenting using your Google account. Join 1, other followers Sign me up! Enter your email address to subscribe to this blog and receive notifications of new posts by email.

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tipp ex hunter shoots a bear case study

So the objective of going Europe-wide is also realized through this global platform. You are commenting using your Facebook account. Last but not least, according to Ulrike Reinhard, studyy campaign also made people close down computers and re-discover the joys of handwriting just so they can roll out the Tipp-Ex to correct their inky mistakes.

The possibilities are infinite. July 16, at 8: Studt in particular you would recommend about it? To find out more, including how to control cookies, see here: The campaign is logically signed: Create a free website or blog at WordPress.

This is not advertising RT CriMilitello: This post will discuss and evaluate the process and strategies of the whole event in the following parts and try to find out the unique points of this campaign.

April 15, at 1: Last year they reached less than 2, the same day. So it was a Europe-wide campaign unbeatable in cost efficiency and definitely a winner in business terms.

Tipp-Ex: A hunter shoots a bear – melanie_rm

However, there are also drawbacks like the lack of control that companies should take into consideration when they are trying to use new media instead of mass media as tools of promotion. By continuing to use this website, you agree to their use. This site uses cookies.

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tipp ex hunter shoots a bear case study

Email Subscription Enter your email address to subscribe to this blog and receive notifications of new posts by email. Tipp-Ex had almost 5, mentions on the launch day only. The tippexperience hit countries around the world.

Tipp-Ex – A Hunter Shoots a Bear | This is not ADVERTISING

You are commenting using your WordPress. Follow-ups This company launched once again the season 2 of this interactive campaign with the funny bear in The possibilities are infinite. You are commenting using your Facebook account.

Fill in your details below or click an icon to log in: You are commenting using your Google account. April 12, at 7: Tristan Daltroff Art Director: The Tipp-ex YouTube channel: March 16, at 5: Olivier Bennoun Web Production: Explain why the method of promotion was most relevant to the product or service: Join 1, other followers Sign me up! Client BIC with their new correction product: